3 Best Ways to Find a Digital Marketing Agency
Digital marketing is the way of the future. We are in the digital age, where nearly everyone has almost constant access to the Internet. Search engine optimization (SEO) and social media make it easier than ever for businesses to reach their target demographic.
Not all digital marketing agencies are the same; it takes careful consideration to choose what agency is the best fit for your business. Here’s three ways you can find your ideal digital marketing match.
Take a quick glance at the company’s website. Does the web design look professional? Are there typos? Just from first glance you can weed out unreliable choices.
Ask the company for their current and past clients. Don’t be afraid to contact clientele and ask how they feel about their experience.
Find out the quality and types of services the digital agency supplies by asking to see case studies. Obviously, anyone is going to try and talk up their work, so this will give you something tangible to assess for yourself.
In most cases the lower the cost, the lower the quality. If you want results it may not be the best idea to simply choose the cheapest agency. In the long run it is worth it to spend the extra cash on high quality service.
2. Think About your Needs
You should ask yourself what sort of digital marketing strategy fits your needs. Think about the audience you want to reach and the tone you want to convey. Some strategies you might want from a service are:
- Google Ads
- Market Research
- Web Design
- Video Advertising
- Content Marketing
- Web Analytics
Make sure the agency you choose provides the services that you want. Some companies selectively focus on one or two aspects of digital marketing as their specialty.
There are also agencies that specialize in multiple digital marketing strategies. For an example of a digital agency that offers multiple services, Atastic offers SEO, content marketing, web analytics, pay per click, and email and social media marketing.
Make sure to check case studies of the type of marketing you are looking for in particular, and see if the marketing agency you’re interested in fits your tone.
Once you have narrowed it down to reliable companies, it is time to start contacting them.
Let them know what you expect
Be specific. Communicate your goals, budget, and explain exactly what you are looking for.
Ask for a pitch
Ask prospective companies you are considering to hire for a pitch.
- How do they plan to reach your advertising goals?
- Does what they are promising you seem reasonable?
- Does their plan fit your brand?
You can gauge how experienced and passionate they are if their pitch is tailored to your needs.
Keep open lines of communication
Find out whom you will be contacting if you have any questions. Establish that you want updates, and find out when you will be able to see the effectiveness of marketing.
Meet in person
If you are going to be working with a company for an extended period of time you are going to want to like their atmosphere, vibe, and attitude.
Atastic is always eager to meet with new clients and start a relationship building your brand. Click here to learn more about how they can help you!